BIOFACH, the World’s leading Trade Fair for Organic Food, celebrates its 25th anniversary from 12–15th of February 2014 in the city of Nuremberg, Germany. More than 2.000 exhibitors from all over the world, with 70% international guests, will be coming together for what is considered the path-leading trade fair in organic and wholefood business.
This year’s focus is on the future of organic agriculture, future food economics, and the underlying trends and developments, such as globalisation and global culture. Main consumer trends that have been identified, are veganism, milk subsitute products and convenience:
“This is not a totally new vegan world, however. Many products have, of course, existed for a long time, but now they are declared and marketed as vegan products. This is clear evidence of the social importance of this theme. There is a great deal of interest, and this is shown by people with a wide range of lifestyles,” explains industry expert Michael Radau in the official press statements.
Apart from these major trends, it will be particularly interesting to see what the industry holds for the variety seeking consumer. Novel food ingredients and the so called „superfoods“ seem to be the trends of the past months. Looking at the US, most often leading the way when it comes to novel foods, we might see a wave of innovations, involving ingredients such as baobab, chia seeds, hemp, kale, moringa and tropical fruits, especially from the amazonas region and africa.
But not only product innovations alone, rather the way they are produced and traded are going to be of large interest if not even purchase triggering. Fair trade and sustainability have been the trends of the recent years and we will now hopefully see some businesses that combine the aforementioned factors with the new trend to novel, more exotic, and above all healthy ingredients.
Link to the official Biofach page