Direct Trade and Fair Trade – Opinions and Examples

With Fair Trade getting more and more popular amongst consumers and manufacturers and different labels, organisations and retail chains jumping on the bandwagon, it’s time to take a look on what could be next. Some young and innovative companies are currently coining the term „direct trade“ or „direct fair trade“. But what’s behind it? Let’s have a look at three examples from the coffee segment.

Coffee Farmer Graciano Cruz on direct fair trade

(previously published on

Berlin based Coffee Circle on direct fair trade

also visit Moema Republica do Espresso, another Berlin based coffee company to check out their concept of direct fair trade.

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