With Fair Trade getting more and more popular amongst consumers and manufacturers and different labels, organisations and retail chains jumping on the bandwagon, it’s time to take a look on what could be next. Some young and innovative companies are currently coining the term „direct trade“ or „direct fair trade“. But what’s behind it? Let’s have a look at three examples from the coffee segment.
Coffee Farmer Graciano Cruz on direct fair trade
(previously published on www.bootcampcoffee.com)
Berlin based Coffee Circle on direct fair trade